Raeda Barbir Kreitem (BBA ’87) is a Lebanese designer. Her talent, creative spirit and passion for designing handmade items grew with her since an early age. She established her brand “Raëda” in 1999. Over the years, she has designed and produced a large selection of handmade items including handbags, shawls and other ladies’ accessories, along with unique and personalized home accessories and gift items. Raëda has always approached her profession with a main goal in mind- to create something stylish, beautiful and practical for woman, and in doing so, to give artisan women, who would otherwise have no source of income, the opportunity to participate in producing her designs. Her inspiration stems from a blend of an Arabesque touch and contemporary designs. It honors the middle eastern heritage in a modern spirit.